Brevo(ex Sendinblue)

Why combine Sendinblue and Purchasely?

Pre-requisites

The minimal version of the Purchasely SDK supporting this integration is v3.2.0. If the Purchasely SDK integrated in your app is under the minimal version, please update it.

The Sendinblue SDK also needs to be integrated inside the app.

Subscription events

General overview

Sendinblue is a customer engagement solutions for Email and CRM.

This integration will allow you to get all Purchasely subscription events to Sendinblue making you able to trigger automated communication based on those events, messages that could be linked to a Purchasely powered paywall to engage, upsell, retain customers.

Purchasely provides a unified dataset to track the subscription events for all stores. These events are generated by the Purchasely Backend and can be sent to Sendinblue or used to update your Sendinblue users' properties.

Subscription events generated by Purchasely will be sent to Sendinblue using a server-to-server integration. As a result, you will be able to see all the subscription events along with your user's updated properties in your Sendinblue Dashboard.

Events

The following events are the main ones that will trigger an udpate of your Sendinblue users by Purchasely. See the full list here.

Event	Description
SUBSCRIPTION_STARTED	Sent when the user purchased a product wether it is the start of a trial or a regular purchase of a consumable product.
SUBSCRIPTION_RENEWED	Sent when a subscription renews
SUBSCRIPTION_EXPIRED	Sent when the subscription actually ends
SUBSCRIPTION_REACTIVATED	Sent when an expired subscription is reactivated. This event is particularly useful for win-back & retargeting campaigns
SUBSCRIPTION_REFUNDED_REVOKED	Sent when the subscription actually ends
RENEWAL_DISABLED	Sent when the user deactivates the renewal of a subscription wether it is in trial period or not.
RENEWAL_ENABLED	Sent when the user reactivates
TRIAL_STARTED	Sent when a trial starts
TRIAL_CONVERTED	Sent when a user converts from a free trial to a normal paid-period
TRIAL_NOT_CONVERTED	Sent when a user finishes it's trial period without renewing to a paid-period

Properties

The following properties are the main ones this integration can set and update in your Sendinblue users as tags:

Property	Description
USER_ID	Contains the user_id that holds the purchase.
PLAN	Contains the Plan id that was bought.
SUBSCRIPTION_STATUS	Filled for events that regards a subscription. Possible Values : AUTO_RENEWING ON_HOLD IN_GRACE_PERIOD AUTO_RENEWING_CANCELED DEACTIVATED REVOKED PAUSED UNPAID
STORE	Contains the name of the Store through which the purchase was made. Possible values: APPLE_APP_STORE GOOGLE_PLAY_STORE AMAZON_APPSTORE HUAWEI_APPGALLERY
STORE_COUNTRY	Contains the store country where the purchase was made.
PURCHASED_AT	Contains the date of the last transaction (original purchase or renewal).
NEXT_RENEWAL_AT	Contains the next automatic renewal date**.**
OFFER_TYPE	Contains the current offer the subscription is under. Possible values: NONE: the user is paying the normal price, no offer associated FREE_TRIAL INTRO_OFFER PROMO_CODE
GRACE_PERIOD_EXPIRES_AT	Contains the date when the grace period will end.
LAST_EVENT	Name of the last event received for that subscription
IS_FAMILY_SHARED	Contains true or false depending on if the user has access to the subscription thanks to family sharing.
OFFER_IDENTIFIER	Contains the promo code used at the time of the purchase.
ORIGINAL_PURCHASED_AT	Contains the date of the first transaction.

The properties' names set in Sendinblue can be overriden when setting up the integration.

Integrating Purchasely with Sendinblue

The integration requires 2 steps:

1. Associate the user to events by providing the email associated with the user in Sendiblue to the Purchasely SDK

2. Activate the Sendinblue integration in the Purchasely Console

1. Associating users to events

See the Sendinblue Documentation for more information

Swift

Purchasely.setAttribute(.sendinblueUserEmail, value: "[e-mail]")

Kotlin

 Purchasely.setAttribute(Attribute.SENDINBLUE_USER_EMAIL, "[e-mail]")

Java

 Purchasely.setAttribute(Attribute.SENDINBLUE_USER_EMAIL, "[e-mail]");

React Native

Purchasely.setAttribute(Attributes.SENDINBLUE_USER_EMAIL,  "[e-mail]");

2. Activating the Sendinblue integration

The activation requires 2 steps:

1. Retrieving your app's id and API key in the Sendinblue Dashboard

2. Enabling the Sendinblue integration in the Purchasely Console

a. Retrieving your Sendiblue Tracker ID in the Sendinblue Dashboard

1. Log into your Sendinblue dashboard: https://app.sendinblue.com/account/login

2. Access the Automation tab

3. Go into the Settings, in the left menu

4. Click on "Tracking Code"

5. Extract your Sendinblue MA Key from the Javascript tracking code snippet (client_key: "YOUR_SENDINBLUE_MA_KEY")

b. Enabling the Sendinblue integration in the Purchasely Console

1. Go in the "External integrations" section, and open the edition form for Sendinblue:

2. Enable the integration

3. Set your Sendinblue Tracker ID in the Sendinblue MA Key field

4. Enable the events you want to be sent to Sendinblue

5. (Optional) Override the names of the events that will be sent to Sendinblue

6. Enable the properties you want to be set and updated as Sendinblue properties for your users

7. (Optional) Override the property names that will be used when updating your users' Sendinblue properties

8. Save

Testing your integration

To test your integration, you can perform a set of in-app purchases in a Sandbox environment (eg: TestFlight for the App Store) and verify your user's properties are properly updated in the Sendinblue dashboard ( https://app.sendinblue.com/account/login).

If testing using Automated Messages, bear in mind that xxxx automated messages are sent roughly every 4-6 hours if you are on a free plan, and within a few minutes if you are on a paid plan.