Branch

Why combine Branch and Purchasely?

Pre-requisites

The minimal version of the Purchasely SDK supporting this integration is v3.4.0. If the Purchasely SDK integrated in your app is under the minimal version, please update it.

The Branch SDK also needs to be integrated inside the app.

Subscription events

General overview

Branch allow their customer to acquire, engage, and measure across all devices, channels, and platforms.

This integration will allow you to get all the available Purchasely events to Branch and get a better and deeper understanding of your subscription business and customer behavior.

Purchasely provides a unified dataset to track the subscription events for all stores. These events are generated by the Purchasely Backend and can be sent to Branch.

Subscription events generated by Purchasely will be sent to Branch using a server-to-server integration. As a result, you will be able to see all the subscription events in your Branch Dashboard and map them with your acquisition campaigns.

Events

The following events are the main ones that can be sent to Branch by Purchasely. See the full list here.

Event	Description
SUBSCRIPTION_STARTED	Sent when the user purchased a product wether it is the start of a trial or a regular purchase of a consumable product.
SUBSCRIPTION_RENEWED	Sent when a subscription renews
SUBSCRIPTION_EXPIRED	Sent when the subscription actually ends
SUBSCRIPTION_REACTIVATED	Sent when an expired subscription is reactivated. This event is particularly useful for win-back & retargeting campaigns
SUBSCRIPTION_REFUNDED_REVOKED	Sent when the subscription actually ends
RENEWAL_DISABLED	Sent when the user deactivates the renewal of a subscription wether it is in trial period or not.
RENEWAL_ENABLED	Sent when the user reactivates
TRIAL_STARTED	Sent when a trial starts
TRIAL_CONVERTED	Sent when a user converts from a free trial to a normal paid-period
TRIAL_NOT_CONVERTED	Sent when a user finishes it's trial period without renewing to a paid-period

The names of events sent to Branch can be overriden when setting up the integration.

Integrating Purchasely with Branch

The integration requires several steps:

1. Associate the user to events by providing the Purchasely SDK with the customer user id provided to the Branch SDK

2. Activate the Branch integration in the Purchasely Console

1. Associating users to events

To associate users, you will need to tell our SDK the User ID that is given to Branch SDK when using their setIdentity method.

Here are some links to the appropriate Branch documentation : Android and iOS

Then, inform our SDK of the User ID used:

Swift

Purchasely.setAttribute(.branchUserDeveloperIdentity, value: "Actual Branch User ID")

Kotlin

Purchasely.setAttribute(Attribute.BRANCH_USER_DEVELOPER_IDENTITY, "Actual Branch User ID")

React Native

Purchasely.setAttribute(Attributes.BRANCH_USER_DEVELOPER_IDENTITY, "Actual Branch User ID");

2. Activating the Branch integration

The activation requires 3 steps:

1. Retrieving your Branch API Key from Branch's dashboard

2. Retrieving your Branch API Secret integration's dashboard

3. Enabling the Branch integration in the Purchasely Console

a. Retrieve your Branch API Key from Branch's dashboard

1. Follow the Branch documentation
2. Write down your API Key

b. Retrieve your Branch API Secret Branch's dashboard

1. Follow the Branch documentation
2. Write down your API Secret

c. Enabling the Branch integration in the Purchasely Console

1. Go in the "External integrations" section, and open the edition form for Branch:

2. Enable the integration

3. Set your Branch API Key

4. Set your Branch API Secret

6. Enable the events you want to be sent to Branch

7. (Optional) Override the names of the events that will be sent to Branch

8. Save

Testing your integration

To test your integration, you can perform a set of in-app purchases in a Sandbox environment (eg: TestFlight for the App Store) and verify your events are received in the Branch dashboard https://dashboard.branch.io.