# Cohorts

## Retention cohorts

Cohorts help you see retention over time by group of subscribers.

* The first two columns show the period (month, week, day) and the total number of subscribers.
* The third column show the number of remaining person on the first period
* Each row contains the retention of people who started their subscription at a particular period. The last item corresponds to the current month and numbers will probably change

![](https://3348776246-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMlt1wKorebNvASzHZKUN%2Fuploads%2FZJIRDKab1By0eOOgDuT1%2FCapture%20d%E2%80%99e%CC%81cran%202021-10-20%20a%CC%80%2014.16.03.png?alt=media\&token=c3124ed3-cb34-4466-bae7-bd9fb83ec0e5)

or the same by percentage:

![](https://3348776246-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMlt1wKorebNvASzHZKUN%2Fuploads%2FzZMUik8hYNHeZbgb8ufD%2FCapture%20d%E2%80%99e%CC%81cran%202021-10-20%20a%CC%80%2014.16.15.png?alt=media\&token=8756574e-208c-4a0a-9f0f-5c45cf5d00ce)

## Trial cohorts

This dashbord offers a way to see how different cohorts converted from a trial / intro offer price to a paid subscription.

For each period (bar) you can see how many people that started a trial have converted it or are still enjoying the trial.

![](https://3348776246-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMlt1wKorebNvASzHZKUN%2Fuploads%2Fp88uM53pTSA3b0lW5znN%2FCapture%20d%E2%80%99e%CC%81cran%202021-10-20%20a%CC%80%2014.22.42.png?alt=media\&token=e79e1506-7b5b-44b4-b689-b775ef905c3d)