# Promoting your products

Promoting your products is essential to boost your sales. It can be done in two ways:

* [Self-promotion inside the app](https://purchasely.gitbook.io/purchasely/2.8/advanced-features/promoting-your-products/self-promotion)
* [In-App product from the App Store](https://purchasely.gitbook.io/purchasely/2.8/advanced-features/promoting-your-products/promoting-in-app-purchases) search and App page